1908 Merchants Building | NYC History | Noho

Noho

History

Lions and Owls in Architecture, Oh My!

1908 Merchant's Building Noho History

1908 Merchant's Building Architect's and Builder's Magazine

1908 Merchant's Building Real Estate Record Builder's Guide

Previous

Next

About 1908 Merchants Building | NYC History | Noho

& why it made the Carpe City list

On the corner of Broadway and West 4th Street, about equidistant between Houston Street and the NYU Bookstore stands the Merchants Building.
This building dates to 1908, sports some excellent gargoyles, and stands as a striking reminder of the area’s industrial past.
This is a loft building designed by William C. Frohne, the German architect who also designed the “German American Shooting Society” on St. Marks and the “Bohemian National Hall” up on 73rd Street.
They spared no expense; this building cost a million dollars in 1908!
Witness the refinement; find the owls on the fourth floor and the lions near the roof.
So, who were the Merchants in the Merchants Building? At the time, SoHo and NoHo were significant manufacturing hubs devoted to the garment industry. Furriers, milliners, feather purveyors, and apparel makers called the building home until 1967, when it was sold to NYU.
Interestingly, NYU also owns the Asch Building, better known as the Triangle Shirtwaist Factory building.
NYU sold the Merchant’s building in the late 1970s, and by 1980, it became a co-op apartment building, which remains to this day.

Carpe City Trivia

If you look carefully, you'll find wise old owls on many buildings throughout the city. Some favorites:

Owls stand guard over the doors of Brooklyn Tech (one of NYC's most renowned High Schools)
Visit Columbia's Law Library and find the Owl hidden in the Alma Mater sculpture
Find the Owls at Herald Square
In Central Park, locate the owls carved into the Bethesda Terrace plaza

By: Lucie Levine

Photography by:
Closeup Historical Image: Architects' and Builders' Magazine, January 1909

Sketch Historical Image: Real Estate Record & Builders' Guide, August 1, 1908

New York City Tours

Great Places Near 1908 Merchants Building | NYC History | Noho

The Schermerhorn Building exterior noho

Art & Culture

The Schermerhorn Building

It's almost The Plaza…

380 Lafayette St, New York, NY 10003

Lafayette Cafe Schermerhorn Building Noho

Restaurants

Lafayette Grand Café & Bakery

Bustling French Bistro by Talented Chef Andrew Carmellini

380 Lafayette St, New York, NY 10003

Brooks Brothers 670 Broadway Noho History

Art & Culture

Brooks Brothers & 670 Broadway

An ornamental building with a lavish past

670 Broadway, New York, NY 10012

Atla restaurant noho

Restaurants

Atla

Sophisticated Mexican with a casual vibe by renowned chef Enrique Olvera

372 Lafayette St, New York, NY 10012

Astor Wine & Spirits interior noho store

Art & Culture

Astor Wine & Spirits

The world's "greenest" wine shop...

399 Lafayette St, New York, NY 10003

Blick Art Supplies interior noho

Art & Culture

Blick Art Materials

Invigorate your artistic journey

1-5 Bond St, New York, NY 10012

Bond No 9 perfume noho shopping

Art & Culture

Bond No. 9 Perfumes

"Making Scents of New York"

9 Bond St, New York, NY 10012

Chuck Close - Lou Reed NYC Subway Art

Art & Culture

Chuck Close on Bond Street

Chuck Close's former home and studio

20 Bond Street, New York, NY 10012

Robbins & Appleton Building noho architecture

Art & Culture

Robbins & Appleton Building

A landmarked legacy of art and manufacturing

1 Bond Street, New York, NY 10012

More Great Walking Tours

Search our Site

Our Company

Subscribe

Be in the know about all of the latest and greatest places!

© 2022 Icebreaker Entertainment, LLC All rights reserved