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Yippies, Counterculture and Abbie Hoffman
& why it made the Carpe City list
Founded by Hoffman and partner-in-literal-crime, Jerry Rubin, the Yippies were best known for their “theatrical” style and stunts which won them lots of media attention. In 1968 the party nominated a pig – aptly named Pigasus – for President right before the opening of the Democratic National Convention, and in 1967 they used an absurdist ploy to stage an official exorcism of the Pentagon, purporting to then “levitate” it and end the war in Vietnam.
After standing side-by-side with Hoffman through the Yippies’ radical Pentagon, NYSE, and Democratic National Convention stunts, Jerry Rubin became an entrepreneur, as well as an early investor in Apple Computer. You know how that story ends, and Rubin suddenly found himself an unexpected millionaire. More sympathetic to capitalism as a way to make progress, he became a self-proclaimed Yuppie. Wait…Hippie, Yippie, and now Yuppie? YUP. Yuppie became the new term for “young urban professionals” in the 80’s, and for a time also described a common ideology of socially liberal yet fiscally conservative voters. The shift in ideology would culminate in a series of debates between Abbie and Jerry deemed “Yippie vs. Yuppie,” though the two always maintained a mutual sense of respect for one another.
Glad you asked. According to Abbie Hoffman in Steal This Book, you should “sew a plastic bag onto your tee-shirt or belt and wear a loose-fitting jacket or coat to cover any noticeable bulge.” Fried chicken works best, he says, and goes on to include a slew of other tips for scoring free goods, such as the silverware and toilet paper from self-service joints. It all came down to a matter of principle for Abbie: “To steal from a brother or sister is evil. To not steal from the institutions that are the pillars of the Pig Empire is equally immoral.”
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